The REDBOOKS Thought Leadership events are designed to provide
the Media and Advertising community with access to the best tips
and tools from industry leaders.
With REDBOOKS and the knowledge from these gurus, you can
bridge the gap between finding the information you need
and closing the sales you deserve.
Tactical Sales Strategies
with Aaron Ross
Aaron Ross of Predictable Revenue and From Impossible to Inevitable shares the playbook that grew Zenefits, Salesforce, and Adobe Document Services.
Why are you struggling to grow your business when everyone else seems to be crushing their goals? If you needed to triple revenue within the next three years, would you know exactly how to do it? Doubling the size of your business, tripling it, even growing ten times larger isn’t about magic. It’s not about privileges, luck, or working harder. There's a template that the world’s fastest growing companies follow to achieve and sustain much, much faster growth.
Agency Evolution in the Post-Social Age
with David Berkowitz
Agencies can shape culture, launch products, reach consumers through increasingly fragmented markets, and inspire the masses with their creativity.
But all Agencies are under more pressure now than ever:
- Pricing challenges from brands;
- Competition from publishers;
- Frustration from startups that don’t like dealing with middlemen; and
- Infighting amongst themselves.
We got the candid perspective on the changing role of agencies from David, who has the unenviable job of trying to differentiate MRY (Publicis), in a market that’s all too easily commoditized. As Former Head of Emerging Media for 360i, he also shared how he's used new technologies to his advantage.
REDBOOKS VIP Digital Summit – Invite-Only Event
with Stacey Deziel (Carat), Brian Leder (GroupM) & Mitch Weinstein (IPG Mediabrands) – Moderated by Doug Weaver (Seller Forum)
The REDBOOKS VIP Digital Summit - for SVP/VP+ executives only - a panel discussion, up close & personal with top digital agency leads + exclusive gathering of senior executives - with wine and cheese from Sherry-Lehmann.
Selling Digital Media in the Evolving Landscape
with Scott Bender
Scott Bender is a digital sales veteran - most recently SVP, Global Media Sales at Bazaarvoice, Scott has spent 20+ years in senior sales at Fox, CNN, Turner Broadcasting, IGN Entertainment, and is currently at Prohaska Consulting.
In our conversation, Scott exposed his key strategies for selling in the constantly evolving digital media & programmatic space. This must-see webinar is for anyone working with digital (who isn't!).
Breakthrough Email - Getting Meetings Through Cold Emailing
with Bryan Kreuzberger
These are the only emailing strategies and secrets we can attest to. Clients include small to midsize companies, along with giants GE, P&G, Best Buy, McDonald's and MasterCard.
In this webinar, our friend Bryan discussed how to secure any meeting (or call) via email, ultimately leading to massive lifts is sales. There are methodologies in Bryan's teachings invaluable for any role: ranging from Sales and Business Development to Recruiting and Competitive Intelligence.