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LEARN MORE ABOUT Ted Schuster

Ted Schuster, Head, Product Strategy

June 08, 2017

Ted Schuster

Google Marketing Next Takeaways: Moving Towards an AI-First World

By Ted Schuster | June 8, 2017 The AI and machine learning powering the interfaces we use, the advertising that we build and optimize, and the way that we measure performance are all setting the foundation for big data to radically alter the ways we work and live. Google’s annual Marketing Next conference represented a push forward on “AI-first world” themes, many of which were advances or iterations on existing offerings — and those big bets are starting to gain real traction for the tech giant. .....

May 31, 2016

Ted Schuster

Google Adds Programmatic Ad Features, Retools AdWords for Mobile-First Campaigns

..... ” MediaPost News reports that agencies and technology providers are torn between whether the move will increase or decrease CPCs for advertisers. Ted Schuster, director of advertising at Resolution Media, said advertisers might begin “throttling” bids according to performance more finely and, in doing so, it shouldn’t have a significant impact on overall CPCs, but advertisers could see a slight decrease. Claire Sheils, senior digital media specialist at Chacka Marketing, expects CPCs may rise on mobile with a more aggressive push compared to desktop. .....