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LEARN MORE ABOUT Jessica Newton

Jessica Newton, SVP & Director, Digital Strategy

October 04, 2018

Jessica Newton

The New Economy Of Social Influencers

When moderator Kerry Perse, managing director, OMD Create, asked panelists Lauren Clinton, senior manager, content and social media, The Scotts Miracle-Gro Company; Jessica Newton, VP, digital strategy director, Arnold Worldwide; Amanda Sims, associate manager of social and digital, Premier Nutrition, for their POV on how to use influencers, answers were all over the funnel. It's the economy!.....

September 26, 2018

Jessica Newton

The New Economy Of Social Influencers

Moderator Kerry Perse, managing director, OMD Create Panelists Lauren Clinton, senior manager, content and social media, The Scotts Miracle-Gro Company Jessica Newton, VP, digital strategy director, Arnold Worldwide Amanda Sims, associate manager of social and digital, Premier Nutrition Kerry: We all have a different POV on how to use influencers because of role we play in our organizations. We’ll take about how we engage with them and how we measure success. .....