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LEARN MORE ABOUT Prabhakar Raghavan

Prabhakar Raghavan, Sr VP-Adv & Commerce

June 04, 2019

Prabhakar Raghavan

Google: Get ready for bigger ads in your Search results on mobile

..... Gallery ads are a visual ad format that will displayed “at the absolute top” of the mobile Search results page. “We’ve found that, on average, ad groups including one or more gallery ad have up to 25 percent more interactions – paid clicks or swipes – at the absolute top of the mobile Search results page,” said Prabhakar Raghavan , SVP of Google Ads & Commerce. Showcase Shopping ads already exist today, but now advertisers will be able to display them in new places, including Google Images, the Discover feed, and soon on YouTube. .....

June 01, 2019

Prabhakar Raghavan

What the Death of Browser Tracking Cookies Means for Marketers: Part 1

..... Google, of course, is keenly aware of the implications, which is why it is carefully marketing all of its new privacy controls as a benefit to consumers. “Our experience shows that people prefer ads that are personalized to their needs and interests,” Google engineering VP Prabhakar Raghavan said in a blog post explaining the shift, “but only if those ads offer transparency, choice, and control.” It has also kept fairly mum on what it will do in the absence of third-party cookies. .....