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LEARN MORE ABOUT Chris Luhur

Chris Luhur, Head-Mktg-Apps Sell-side Platforms

July 08, 2016

Chris Luhur

Launching FTW: Google, EA and Pocket Gems tell you how to quadruple your installs and launch your game right (VB Live)

..... ” And it’s a social channel with over a billion users watching over 219 billion gaming videos, according to Valle. Chris Luhur, director of marketing at the leading mobile entertainment and games company Pocket Gems, agrees. “In terms of acquisition overall, there’s definitely a focus on videos. .....

June 18, 2016

Chris Luhur

Launching FTW: Acquiring high-value players for your game (VB Live)

..... Mastering YouTube to build awareness for your game; targeting avid gamers across GDN; and using UAC to open up new regions and find the best customers worldwide are just some of the other topics we’ll be discussing during the live event. We’ll be joined by EA’s Mobile Engagement & Acquisition Director Erica May, Pocket Gem’s Performance Marketing Director Chris Luhur, and Google’s Mobile Ads Product Manager Alex Valle. This roundtable of gaming giants we’ll deliver everything you’ll need to know on how to acquire high-value players for your app before it even has a name. .....