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Aditya Swamy, Head, Agency Partnerships

January 08, 2019

Aditya Swamy

iProspect India wins Reach Planner Hackathon Delhi edition

..... Partnering with Google to bring disruptive solutions is a key facet of our goal to drive business performance for our clients." Aditya Swamy, head of Agency Partnerships, Google India said, "Building smart tools to enable high quality cross media planning is a big focus area for us and we are glad to have had the opportunity to run this strong engagement program with our premier agency partners. Congrats Team DAN for being the ultimate reach hackers......

October 17, 2018

Aditya Swamy

Look at everything from data privacy lens to act responsibly: CVL Srinivas

..... Kainaz Karmakar, CCO, Ogilvy West, noted that a mere data point about the how likelihood of a child dying due to diarrhoea or a respiratory disease is connected to hand washing habits, leading her and her team to design a huge campaign for ITC Savlon. The campaign went on to win the Grand Prix for Creative Effectiveness at the Cannes Lions Festival of Creativity.Aditya Swamy, Head - Agency Partnerships, Google, noted that while data is being used to inform creativity, it is the coupling of data with environmental data that can really sway a campaign and take it to the next level.I'm sure you will start joining the data dots to see a bigger and more beautiful picture emerge at the end of the day," said Srinivas at the start of the sessions. We couldn't agree more......