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LEARN MORE ABOUT Barbara Messing

Barbara Messing, CMO, US & SVP

March 08, 2019

Barbara Messing

We Should Celebrate International Women’s Day — But We Shouldn’t Be Satisfied

..... In the past year alone, dozens of footwear and apparel sellers — including Nike, Reebok, Famous Footwear, Walmart, JCPenney, Hudson’s Bay and LVMH — have hired women leaders to high-ranking posts. How Walmart Is Making Returns Easier for Shoppers What Walmart Is Doing to Address Social Backlash Over Greeter Layoffs Walmart, Target Partner With FedEx on Delivery Robots That Rival Amazon's Scout Walmart in July appointed Janey Whiteside to the newly created role of EVP and chief customer officer and also named Barbara Messing its new SVP and chief marketing officer. Neiman Marcus Group in June appointed Darcy Penick president of Bergdorf Goodman and fashion conglomerate LVMH recently hired and promoted a string of female leaders, including naming Louis Vuitton’s communications and events director Jenny Galimberti to the post of CEO of Jonathan Anderson in September. .....

January 11, 2019

Barbara Messing
Doug McMillon

Walmart launches ad campaign for grocery pickup

— The spotlight is shining on Walmart’s in-store pickup program with the retailer’s launch this week of a national advertising campaign to promote the fulfillment option. “[W]ith the service now available nationally and growing in both popularity and to even more locations this year, we’re kicking off 2019 with our biggest and first-ever cross-platform national marketing campaign for Walmart Grocery Pickup,” Barbara Messing, chief marketing officer for Walmart U.S., wrote in a post on the company’s corporate website. The campaign’s first commercial was broadcast Sunday during NBC’s broadcast of the 79th annual Golden Globe Awards. .....