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LEARN MORE ABOUT Barbara Messing

Barbara Messing, CMO, US & SVP

January 11, 2019

Barbara Messing
Doug McMillon

Walmart launches ad campaign for grocery pickup

— The spotlight is shining on Walmart’s in-store pickup program with the retailer’s launch this week of a national advertising campaign to promote the fulfillment option. “[W]ith the service now available nationally and growing in both popularity and to even more locations this year, we’re kicking off 2019 with our biggest and first-ever cross-platform national marketing campaign for Walmart Grocery Pickup,” Barbara Messing, chief marketing officer for Walmart U.S., wrote in a post on the company’s corporate website. The campaign’s first commercial was broadcast Sunday during NBC’s broadcast of the 79th annual Golden Globe Awards. .....

January 08, 2019

Barbara Messing

Walmart's grocery pickup commercial features famous cars from Batmobile to Bumblebee

Walmart U.S. Chief Marketing Officer Barbara Messing said in a statement that it's the "biggest and first-ever cross-platform national marketing campaign for Walmart Grocery Pickup." Other cars in the commercial include Transformers' Bumblebee, the Batmobile, Ghostbusters' Ecto-1, K.I.T.T. from "Knight Rider," Scooby Doo's Mystery Machine and the DeLorean time machine from "Back to the Future". .....