Please enter your username or email address to reset your password:




This feature is only available to Subscribers.

Call us now at (800) 908-5395
for full access to the REDBOOKS database!


Please select which Lead List you
would like to save these contacts to.


 Company List     Contact List

LEARN MORE ABOUT Barbara Messing

Barbara Messing, CMO, US & SVP

June 13, 2019

Barbara Messing

Walmart Moving Its Teams To Bentonville -- But Site Glides On

..... The company has been criticized in the past by analysts for not growing Jet sales as quickly some had hoped, and for focusing all of its investments on New York,” CNBC’s Lauren Thomas writes. “Walmart also announced that David Echegoyen, current vice president and chief customer officer at Jet, will be moving over to Walmart’s marketing division as vice president of grocery, pickup, and delivery and services marketing in the U.S. and online,” reporting to senior vice president and CMO Barbara Messing, Thomas adds. Indeed, “most of Jet’s original leaders are no longer directly involved with the unit. .....

June 05, 2019

Barbara Messing

Ruby Tuesday hires a CMO and a baseball team faces brand backlash over video critical of Ocasio-Cortez: Marketer’s Brief

..... Earlier in her career she was an account director at Erwin Penland and worked on advertising at Denny’s. Walmart has appointed Rich Lehrfeld senior VP-brand marketing/media for Walmart U.S. and U.S. eCommerce, reporting to CMO Barbara Messing. He comes from American Express, where he was senior vice president of global media, OnBrand, and experiential marketing. .....