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LEARN MORE ABOUT Aisling Finch

Aisling Finch, Director, Marketing, Australia & New Zealand

September 06, 2018

Aisling Finch

Why VidCon Matters For Marketers

In this guest post, Google Australia’s director of marketing, Aisling Finch (main photo), offers up her impressions of the wonderful VidCon convention held in Melbourne over the weekend… Thousands of creators and fans ‘hit the play button’ at Australia’s second VidCon event in Melbourne last weekend. Among the YouTube stars and adoring crowds were a host of switched on marketers, seeking to understand the power of online video and how it can help their brand connect with audiences that matter. .....

July 29, 2018

Aisling Finch

Only 2% of Australian + NZ brands are realising the potential of data-driven marketing strategies

..... Very few fall into the most mature category, where they are able to achieve meaningful connections with consumers, and realise a step-change in cost and revenue uplifts." Says Aisling Finch, marketing director, Google Australia and New Zealand: "We know that consumer expectations are rising. Consumers want fast, relevant, seamless experiences. .....