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LEARN MORE ABOUT Adrienne McCallister

Adrienne McCallister, Sr Dir-Comm Partnerships

March 21, 2018

Adrienne McCallister

Sotheby’s International Realty® Launches Augmented Reality App: Introducing Curate

..... We’re thrilled to work with the Sotheby’s International Realty brand on this experience, which can help redefine the way real estate is sold.” – Adrienne McCallister, senior director, Google AR Business Development Curate by Sotheby’s International Realty is taking virtually staged images from a flat, 2-D screen into the house itself through the power of AR. The app also features a curated selection of AR interior designs, ranging from modern living rooms to traditional dining rooms that provides the consumer with the opportunity to immediately swap among these styles, something physical staging could never accomplish. .....

March 15, 2018

Adrienne McCallister

Tips to Optimize Your Shoptalk Agenda

..... At the same time, retailers are rolling out new customer-facing technologies in their stores—from interactive displays, indoor location tracking and robotic store associates to virtual dressing rooms, smart shelves, magic mirrors, augmented reality and more. We are looking forward to these sessions in particular: Brian Kavanagh, Senior Director, Retail Evolution, The Hershey Company Mike Festa, Director, Wayfair Next, Wayfair Adrienne McCallister, Director of Global AR/VR Partnerships, Google Brian Lange, Host, FutureCommerce(Interviewer) For the past few years, one of the biggest themes at retail conferences was “omnichannel,” with both traditional brick-and-mortar retailers and pure-play online retailers focusing on being everywhere their customers are and seamlessly integrating every channel. The grocery business, a behemoth worth around $675 billion in the U.S. alone, has been slower to adapt to the omnichannel mindset. .....