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LEARN MORE ABOUT Jonnie Cahill

Jonnie Cahill, Chief Marketing Officer

January 15, 2019

Jonnie Cahill

Heinekens Zero-Alcohol Beer Tastes Like the Real Thing

..... Heineken’s latest creation is perfect for those watching their waistlines. “Heineken 0.0 brings an incredible beer taste to the non-alcoholic space and opens a world of opportunity for people to come together and enjoy a brew that expands drinking occasions, not limits them,” said Jonnie Cahill, chief marketing officer of Heineken USA. Added Willem van Waesberghe, global craft and brew master at Heineken, “Removing alcohol from regular 5 percent Heineken would have been easy, but it wouldn’t deliver the same premium beer taste that Heineken is known for. .....

January 12, 2019

Jonnie Cahill
Katharine Preville

Heineken 0.0 Is A New Alcohol-Free Beer With The Same Refreshing Taste

..... " Competitors like Peroni, Guinness, and Budweiser have also jumped on board the zero ABV trend, and while the non-alcoholic beer market is pretty small stateside, breweries are looking to tap into the approximately 30 percent of Americans who don't consume alcohol. "For the U.S., the time has come for an innovation that disrupts the category and offers a new take on how and when people enjoy beer," Jonnie Cahill, Chief Marketing Officer of Heineken USA, said in the press release. "Heineken 0.0 brings an incredible beer taste to the non-alcoholic space and opens a world of opportunity for people to come together and enjoy a brew that expands drinking occasions—not limits them......