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LEARN MORE ABOUT Jeff Weiser

Jeff Weiser, Chief Marketing Officer

November 01, 2018

Jeff Weiser

The Shift To The Direct Brand Economy – Key Learnings From The IAB Direct Brand Summit

..... He encouraged attendees not to be afraid to test weird ideas, challenge your brand, and see what works. Jeff Weiser, CMO at Shopify, also shared that 76% of consumers buy from brands based on messaging they saw from that brand on social. Google’s Managing Director of Retail, John Nicoletti, explained how to build deep immersive relations with customers through messaging with the catalyst for change being the mobile device in this “Age of Assistance......

September 24, 2018

Atlee Clark
Jeff Weiser

Network effect: How Shopify is the platform powering the DTC brand revolution

..... And for the Kylies of the world, who choose to sell direct, it's become the way to get to market quickly. "The 21st-century brand is the direct-to-consumer brand," said Jeff Weiser, chief marketing officer at Shopify. "A couple of things have enabled the rise of the DTC, which is the ability to outsource the supply chain......