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LEARN MORE ABOUT Miguel Patricio

Miguel Patricio, CMO, Global

July 31, 2018

Miguel Patricio

Kantar Millward Brown's Equity Engine - the Meaningfully Different Framework- Completes MASB Metric Audit

..... The framework is applied based on quantitative data that is continually monitored. Anheuser-Busch InBev's Miguel Patricio remarked: "In the past, we've had different ways of measuring brand health in different countries, but now we have one language – the language of meaning, difference and salience – which we are embracing as a company." With more than 600 clients, 20,000 on-going applications, and a normative database consisting of over 120,000 brands, the Meaningfully Different Framework is the most broadly used equity assessment tool in the world. .....

July 30, 2018

Miguel Patricio

Movers and shakers: IPG Mediabrands, Facebook, MediaMonks, Advertising Association, Quiet Storm, Organix and more

..... Earp is currently chief disruptive growth officer. The switch, which will come into effect on 1 January, means the incumbent chief marketing officer, Miguel Patricio, will become chief of special global projects – marketing, and will report directly to chief executive Carlos Brito. Tim Albert is joining the baby and toddler snack brand Organix as marketing director. .....