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LEARN MORE ABOUT Miguel Patricio

Miguel Patricio, CMO, Global

May 15, 2018

Miguel Patricio

Budweiser kicks off FIFA World Cup campaign

..... Major highlights of the campaign include global advertising featuring the largest beer delivery to date, the deployment of 8 million noise-activated Red Light Cups that light up in response to fan cheering, and a variety of integrated and experiential digital and social programs in more than 50 countries. "Our campaign is the largest in our company's history, and it demonstrates how we are bringing together fans from around the world over beer and their shared passion for football," said Miguel Patricio, Anheuser-Busch InBev's chief marketing officer......

May 08, 2018

Miguel Patricio

Budweiser Kicks Off "Light Up the FIFA World Cup™" Global Campaign to Celebrate the Energy of 2018 FIFA World...

..... "As the most watched sporting event on the planet, the FIFA World Cup™ is the ultimate opportunity for Budweiser, the world's most enjoyed beer, to connect with billions of passionate football fans globally. Our campaign is the largest in our company's history, and it demonstrates how we are bringing together fans from around the world over beer and their shared passion for football," said Miguel Patricio, CMO, Anheuser-Busch InBev. "Our campaign captures the celebratory, upbeat and premium experience of the Budweiser brand and fans will continue to see this come to life through our ongoing activations for the 2018 FIFA World Cup™......