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LEARN MORE ABOUT Miguel Patricio

Miguel Patricio, Chief Marketing Officer

February 04, 2018

Miguel Patricio

What 'Dilly Dilly' means -- and how Bud Light came up with its viral campaign

..... The company launched a series of ads created by the Wieden+Kennedy ad agency that has gone viral, thanks to their constant appearances during commercial breaks in NFL and college football games. Recently at Business Insider’s IGNITION conference in New York, we got to chat with the man ultimately responsible for the “Dilly Dilly” campaign: Anheuser-Busch InBev Chief Marketing Officer Miguel Patricio. We asked him about the origin of the campaign and – with the Super Bowl looming – if the brand has any plans to make any new “Dilly Dilly” ads. .....

February 04, 2018

Miguel Patricio

This year's Super Bowl commercials are more expensive than ever -- here's your complete guide to all the ads that will air

..... We did that ad, actually, because of – the new season of ‘Game of Thrones’ coming, but when we tested, it didn’t test that well. We said, ‘Consumers will get it,'” Chief Marketing Officer Miguel Patricio of parent company Anheuser-Busch InBev told Business Insider in December. In this year’s Super Bowl ad, Budweiser is highlighting its charitable side. .....