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LEARN MORE ABOUT Susan Vobejda

Susan Vobejda, Chief Marketing Officer

January 15, 2019

Jeff Green
Susan Vobejda

Tech convention provides windows on perceptions of China

..... According to the report, which the team released in November, 80 percent of the surveyed CMOs, or 160 out of 200, confirmed that they will increase their marketing investments in China over the next 12 to 18 months. Susan Vobejda, CMO of The Trade Desk, said there are more than 772 million internet-connected consumers in China, and over 400 million have grown into the middle class, "which represents a massive opportunity for multinational brands looking to attract new audiences". Therefore, it's a natural choice for CMOs at the most innovative brands to expand a global customer base and tap into a new source of revenue by digitally accessing and engaging the potential audience in the world's second-largest economy. .....

January 09, 2019

Susan Vobejda

CES 2019 Unveils Next-Gen Innovation to the World

..... Deborah Wahl, CMO of Cadillac, said when it comes to investing in new technologies, “Pick one or two and then see it to the end – really see it through – instead of a lot of different experiments.” Susan Vobejda, CMO of The Trade Desk, said that to innovate she’s constantly looking for what resonates personally and emotionally with customers. The conversation also covered best practices in hiring and management. .....