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LEARN MORE ABOUT Nithya Sowrirajan

Nithya Sowrirajan, Dir-Global Brand Measurement, Strategy & Commercialization

October 02, 2017

Allan C Thygesen
Babak Pahlavan
Nithya Sowrirajan

These 5 Technology Trends Dominated Discussions at Advertising Week

..... In a separate panel about the state of measurement, another Google exec said the industry is still a ways away from having a “single yard stick.” Nithya Sowrirajan, head of brand measurement strategy and commercialization at Google, said putting trust in third-party measurement from “agenda-less bodies” could be a way to have accountability even without a uniform metric. Sowrirajan said she would like to see industry groups such as the 4A’s and the ANA taking a bigger stand in saying that measurement matters. .....