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LEARN MORE ABOUT Allan C Thygesen

Allan C Thygesen, President, Americas

April 19, 2018

Allan C Thygesen

Truth Is An Important Ingredient

According to Google's Allan Thygesen, at 4As' Accelerate Conference outlined how his company is committed to working with agencies to build and strengthen an advertising ecosystem that works for agencies, brands and consumers. “Underlying this belief is that healthy ad ecosystem must be transparent, trustworthy and valuable......

April 18, 2018

Allan C Thygesen

Change Abounds in the Agency World

..... He noted the heavy influence of the smartphone, calling it the modern day Swiss Army Knife and a trusted tool. Fromm shared four tenets to help companies thrive in today’s marketplace: Allan Thygesen, President Americas at Google, shared his philosophy that today every product is high consideration, because consumers have heightened expectations for every experience. Google has named it the age of assistance, where brands must be more assistive to consumers throughout the brand journey. .....