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LEARN MORE ABOUT Allan C Thygesen

Allan C Thygesen, President, Americas

April 19, 2018

Allan C Thygesen

Truth Is An Important Ingredient

According to Google's Allan Thygesen, at 4As' Accelerate Conference outlined how his company is committed to working with agencies to build and strengthen an advertising ecosystem that works for agencies, brands and consumers. “Underlying this belief is that healthy ad ecosystem must be transparent, trustworthy and valuable......

April 09, 2018

Allan C Thygesen

Google's 3 Steps To Build A Better Brand Ecosystem

Google's dominance among advertisers means it is a critical player in helping brands reorient around the customer journey. Google's Allan Thygesen appeared at Monday's 4As' Accelerate Conference to outline how his company is committed to working with agencies to build and strengthen an advertising ecosystem that works for agencies, brands and consumers. "At times, Google has fallen short," he admitted. .....