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LEARN MORE ABOUT Allan C Thygesen

Allan C Thygesen, President, Americas

January 16, 2019

Allan C Thygesen

mapping out your customer journey

..... It’s simple things like this that can make all the difference when it comes to being responsive to customer needs, ensuring a smooth as silk journey. It’s a sentiment shared by Google’s President of the Americas, Allan Thygesen. “Customers are choosing to engage with brands that are relevant, helpful and personal. .....

December 18, 2018

Allan C Thygesen

Customer intent in the nonlinear modern marketing funnel

Neither do I (wink wink). According to a recent article by Allan Thygesen, President of the Americas at Google, “no two journeys are exactly alike, and in fact, most journeys don’t resemble a funnel at all.” Google looked at thousands of users’ clickstream data and found that indeed the traditional funnel is a thing of the past. .....