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LEARN MORE ABOUT Allan Thygesen

Allan Thygesen, President, Americas

January 29, 2018

Allan Thygesen

Think With Google: People Have 2X More Brand Interactions On Mobile Than Anywhere Else

..... ” As we wrote recently, consumers have come to rely on their mobile devices as their informed “assistants” in almost every area — which isn’t surprising in a day and age where mobile devices come equipped with voice-based intelligent assistants like Siri. As Google President of the Americas Allan Thygesen put it, now, “when we want something, we expect our phone to tell us where the product is being sold at a store nearby, and even tell us if it’s in stock this very moment. And when we are ready to transact, we expect it to be frictionless and fast......

January 16, 2018

Allan Thygesen

The Top Three Trends From CES 2018

Below, our top three takeaways from the show that marketers need to know now. As Google President of the Americas Allan Thygesen put it, in today’s day and age, “when we want something, we expect our phone to tell us where the product is being sold at a store nearby, and even tell us if it’s in stock this very moment. And when we are ready to transact, we expect it to be frictionless and fast......