RESET PASSWORD

Please enter your username or email address to reset your password:

 

 

SUBSCRIBE NOW!

This feature is only available to Subscribers.

Call us now at (800) 908-5395
for full access to the REDBOOKS database!

SAVE CONTACTS

Please select which Lead List you
would like to save these contacts to.

CREATE NEW LEAD LIST

 Company List     Contact List

LEARN MORE ABOUT Allan C Thygesen

Allan C Thygesen, President, Americas

June 04, 2019

Allan C Thygesen

What You Need To Know From Google Marketing Live to Win in 2020

..... We would be delighted to have a conversation to help guide you. That way, you can anticipate where your customers will be and how to reach them, and in the words of Google’s Allan Thygesen, “anticipate to win.”.....

May 28, 2019

Allan C Thygesen

The Zero Moment of Truth and the Digital Path to Purchase

..... Customer journey mapping has demonstrated that the marketing funnel model no longer exists. Allan Thygesen ( @thygesen_allan ), President of the Americas at Google, notes, “Google looked at thousands of users’ clickstream data from a third-party opt-in panel. We found that no two journeys are exactly alike, and in fact, most journeys don’t resemble a funnel at all. .....