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Allan C Thygesen, President, Americas

October 23, 2018

Allan C Thygesen

Intent is the New Funnel

..... You used demographics to approximate user intent and inform your targeting and creative. But this no longer works for today’s consumer journeys, writes Allan Thygesen, President of the Americas at Google, who will be unveiling new research at Advertising Week. We found that no two journeys are exactly alike, and in fact, most journeys don’t resemble a funnel at all. .....

October 18, 2018

Allan C Thygesen
Todd Pollak

MMA Appoints Seven New Marketing Leaders to Global Board of Directors and Fourteen to the North America Board of Directors

..... ” Elected by the MMA’s global membership, new board members will serve a two-year term beginning immediately. The new Global Board Members and re-elected Global Board Members include: New Global Board Members: Nick Drake, EVP of Marketing and Experience, T-Mobile Marie Gulen-Merle, CMO, Calvin Klein Jay Jaffin, CMO, Verizon Connect Kellyn Kenny, Global CMO, Hilton Hotels Jeff Lucas, VP, Head of Americas Sales and Global Teams, Oath Melissa Waters, VP Marketing, Lyft Linda Yaccarino, Chairman of Advertising & Client Partnerships, NBCUniversal Renewed Global Board Members: Luis Di Como, EVP, Global Media, Unilever (Chair) Carolyn Everson, VP, Global Marketing Solutions, Facebook Ilonka Laviz, Digital Marketing Director, Procter & Gamble Tim Mahoney, CMO, General Motors Marc Mathieu, CMO, Samsung Electronics Co Ltd Jack Philbin, Co-Founder & CEO, Vibes Allan Thygesen, President America's, Google Karin Timpone, Global Marketing Officer, Marriott John Trimble, Chief Revenue Officer, Pandora Current Global Board Members whose terms were not up for re-election include: Deren Baker, CEO, Jumpshot Susan Canavari, Chief Brand Officer, JPMorgan Chase Cameron Clayton, GM Watson Content and IoT Platform, IBM Watson John Costello, Former President, Global Mktg & Innovation, Dunkin' Brands Suzy Deering, CMO, eBay, Inc. Matt Derella, Head of Customers, Twitter Ayesha Gilarde, CMO, David Godsman, CDO, The Coca-Cola Company Sanjay Gupta, Former EVP-Marketing Innov. .....