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Justin De Graaf, Head-Res & Insights-Ads Mktg

June 18, 2019

Justin De Graaf

Accenture Launches 'Marketing Disrupted' Podcast Series to Help CMOs and Their Organizations Thrive in the Age of Digital...

..... vice president & chief technology officer, McDonald's Restaurants of Canada Ltd.; Diana Helander ? head of marketing, data and enterprise solutions, Twitter; Justin De Graaf ? head of research & insights, ads marketing, Google; Randy Weyersberg - CMO and VP of brand & marketing, OLG; Loni Stark ? .....

June 04, 2019

Justin De Graaf

10 Smart Question Research Tools for B2B Marketers

..... ” Up next in our question analysis tool list is Google’s extensive and free Search Console, which has been a staple in the question analysis and keyword research toolkit of many marketers for years, and with heaps of insightful data presented in easy-to-digest portions, marketers who haven’t yet tapped into this resource ought to give it a try. How consumer needs shape search behavior and drive intent, by Justin De Graaf, Head of Ads Research and Insights at Google, for Think with Google That brings us to, which taps into Google’s automatic search suggestions and Google Trends data to surface relevant keywords and questions to learn many of the things your audience is looking for. offers a free version presenting over 750 Google keyword suggestions, while a paid Keyword Tool Pro option — offered at three subscription levels for those needing the ability to search up to 7,000, 35,000, or 70,000 keywords daily — adds the expected premium options, along with access to certain cost-per-click (CPC) information, bulk search volume checking, and support for all the cities, countries, and languages supported by Google. .....