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LEARN MORE ABOUT Ryan Schoen

Ryan Schoen, Product Mgr-Web Platform Work-Chrome

February 20, 2018

Ryan Schoen

Consumer-Centric Chrome Enforcing Better Ad Standards

..... Starting February 15, these ads are now banned on Chrome and these changes will begin to take effect with consumers in the regions where the research was performed. According to Ryan Schoen, the product manager for the Chrome Web Platform, 42% of the sites, including AdSense and DoubleClick customers, that were out of compliance with the Better Ads standards have already fallen in line and more will follow as their ads continue to get blocked. Not only will offensive ads be blocked on non-compliant sites, but also all other ads on the site will be blocked. .....

February 14, 2018

Ryan Schoen

How Chrome ad blocking is already changing the web - CNET

..... Chrome is used to view about 56 percent of web pages, according to analytics firm StatCounter. Chrome's ad-blocking move is designed to rid the web of sites stuffed to the gills with ads or degraded by obnoxious ads, said Ryan Schoen, Google's product manager for web platform work at Chrome. There are signs it's already had an effect: About 42 percent of sites that the company's warned have dialed back on ads to pass Google's standards, including the LA Times, Forbes and the Chicago Tribune. .....