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LEARN MORE ABOUT Kim Spalding

Kim Spalding, Gen Mgr-Ads-Small Bus & Emerging Markets

October 05, 2018

Kim Spalding

To Win in Digital Advertising, Easy Is Not Always Better

..... Google also wanted their product offerings to be just as user-friendly. The biggest reaction from the audience at Google’s Marketing Live Innovations Keynote came after Kim Spalding, GM and Product Management Director for Small Business Ads, shared a case study video on the impact of Google’s new Smart Campaigns on small businesses. Smart Campaigns use machine learning to help small businesses create and launch a Google Ads campaign in just minutes. .....

September 11, 2018

Kim Spalding

SMBs that are online grow at twice the pace of their offline peers: Kim Spalding, Google

..... Some of these solutions were new advertising (https://www.exchange4media.com/topic/advertising_446.html) products designed specifically for India and Indian small businesses. Kim Spalding Product Management for the SMB and Emerging Market Advertising, Google, spoke to exchange4media about the new solutions, and why getting small businesses online is critical for Google's Next Billion programme. Edited excerpts: It has been 18 years since Google Ad Solutions were launched. .....