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LEARN MORE ABOUT Kim Spalding

Kim Spalding, General Manager, Small & Medium Business Ads

July 31, 2018

Kim Spalding

Takeaways and Announcements at Google Next ‘18 & Marketing Live

..... This will be particularly beneficial to smaller businesses and marketing teams. “We’ve taken the innovation and technology of Google Ads and tailored the experience for simplicity,” said Kim Spalding, general manager and product management director for Google Small Business Ads. “Smart Campaigns are simple, save time, and focus on the results we know small-business owners care about, like making your phone ring, driving actions on your website, and bringing customers to your store,” she said. .....

July 25, 2018

Kim Spalding

Google Game Changers: 5 Recent Updates and How They Affect Marketers

..... And this new ad type works. Google’s Small Business Ads Lead, Kim Spalding, says that Smart Campaigns are three times more effective at reaching a target audience than AdWords Express campaigns. So, give Smart Campaigns a try. .....