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LEARN MORE ABOUT Aayush Upadhyay

Aayush Upadhyay, Product Manager

October 26, 2017

Aayush Upadhyay

The VR industry needs to avoid intrusive ads for as long as possible

..... In shaping our approach, we would do well to listen to the grassroots community of content creators and early adopters. “Developers and users have told us they want to avoid disruptive, hard-to-implement ad experiences in VR,” wrote Aayush Upadhyay and Neel Rao of Google’s Area 120 on a blog post last June. “VR ad formats should be easy for developers to implement, native to VR, flexible enough to customize, and useful and non-intrusive for users......

September 19, 2017

Aayush Upadhyay

Can VR move beyond content marketing into ads and loyalty?

..... As such, it points to how VR is heading towards a more accessible future. "Developers and users have told us they want to avoid disruptive, hard-to-implement ad experiences in VR," Aayush Upadhyay, Google product manager, and Neel Rao, associate product manager, said in a blog post . "Our first idea for a potential format presents a cube to users, with the option to engage with it and then see a video ad......