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LEARN MORE ABOUT Sylvanus Bent

Sylvanus Bent, Product Manager, AdWords

August 09, 2018

Sylvanus Bent

What B2B Marketers Need to Know about Google Marketing Platform

..... For example, Google will allow you to pin content in the first position so that it is always included in the first part of the headline (like your brand) to ensure it appears in every responsive ad. Sylvanus Bent, Product Manager Google Ads, shared some tips during the Google Marketing Live 2018 post keynote show. He encouraged marketers to take risks and be creative, focusing on headlines, and taking advantage of providing as much unique content as possible. .....

August 30, 2017

Sylvanus Bent

Google Updates AdWords Ad Rotation

..... The new feature is powered by Google’s machine-learning technology. Sylvanus Bent, product manager at AdWords, said in a post that while an optimized ad rotation works best for most advertisers, Google is aware that some marketers prefer more control with an even rotation. For those who want more control, multiple rotation settings can be used across one campaign. .....