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Barry Westrum, Chief Marketing Officer

March 20, 2019

Barry Westrum

Tacos and soap, a winning combination

..... "In fact, why would anyone want to smell like a french fry?" Del Taco Chief Marketing Officer Barry Westrum said the fries are a fan favorite and have been on the company's menu consistently for more than 50 years. "We've seen fantastic engagement when offering whimsical and timely products that have a fun tie-in with product launches, such as the burrito wrapping paper we offered last holiday season to celebrate our Epic Triple Meat Burrito," Westrum told USA TODAY. .....

March 18, 2019

Barry Westrum

Del Taco Promotes New Fresh Faves Box Meals with French-Fry-Scented Soap

..... Specific varieties of the brand’s box meals include*: $4 Value Taco Box: Two Value Tacos, value fries and a small drink.$5 Variety Box: A Grilled Chicken Street Taco, a Half-Pound Bean & Cheese Burrito, value fries and a small drink.$6 Del’s Favorites Box: The Del Taco, a Grilled Chicken Taco, value fries and a small drink.$6 Triple Chicken Box: Two Grilled Chicken Tacos, a Chicken Quesadilla Snacker, value fries and a small drink. “For Del Taco, value means offering guests an unbeatable combination of freshly prepared, craveable items offered at prices below many national competitors,” said Barry Westrum, Del Taco’s chief marketing officer. “We created these boxes based on demand from our guests, loading them up with our most popular products, not fillers, including our famous crinkle-cut fries, because if you’re going to get a box meal, it should come with some hot and crispy fries......