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Kelly Campbell, Chief Marketing Officer

June 14, 2018

Kelly Campbell

Variety’s Cannes Lions Studio Returns for Second Year

..... “We are thrilled to partner with Variety’s Cannes Lions Studio bringing together leading CMOs, studio and agency executives to expand the conversations reshaping all parts of our industry.” Some of the notable executives who will be participating in the interviews include global CMO of Burger King Fernando Machado, eBay CMO Suzy Deering, Hulu CMO Kelly Campbell, Jeff Goodby of Goodby Silverstein and Associates, actor and producer Lena Waithe, Omnicom Group CEO Jonathan Nelson, Conde Nast Entertainment president Dawn Ostroff, Citi CMO Jennifer Breithaupt, founder and CEO of Sean Muller, McAfee, and more. “This year, for the first time ever, TV networks and advertisers are transacting ad buys based on business outcomes,” Muller said. .....

June 14, 2018

Kelly Campbell
Randy Freer

Cannes Lions Bring Together Execs and Celebs From Creativity and Commerce

..... Interviews by Variety editors will cover trends and strategies in entertainment marketing and advertising, including how creativity and data are driving the industry forward. Confirmed speakers include: Jodie McAfee, SVP sales and marketing, Inscape Sean Muller, founder & CEO, Fernando Machado, global CMO, Burger King Suzy Deering, CMO, eBay Syl Saller, chief marketing officer, Diageo Randy Freer, CEO, Hulu Kelly Campbell, CMO, Hulu Michael Wolff, author Jeff Goodby, Goodby Silverstein & Partners Brian Sullivan, president, Fox Networks Group Dawn Ostroff, president, Conde Nast Entertainment Stephanie McMahon, chief brand officer, WWE Sean Moran, head of partner solutions, Viacom Donna Speciale, president advertising sales, Turner Susan Schiekofer, chief digital investment officer, GroupM Marc Mathieu, CMO, Samsung Jennifer Sey, CMO, Levi’s Johnny Marr, musician Rebecca Minkoff, designer Jonathan Nelson, CEO, Omnicom Group Sophia Amoruso, CEO, Girlboss Arun Kumar, chief data and marketing tech officer, IPG Roger Lynch, CEO, & Aimee Lapic, CMO; Pandora John Osborn, CEO, OMD Jo Ann Ross, president and chief ad revenue officer, CBS Linda Yaccarino, chairman ad sales and client partnerships, NBC Universal Joe Marchese, president, ad revenue, Fox Networks Adam Rippon, athlete Mikaela Shiffrin, athlete Andrew Panay, producer Common, musician Kathleen Hall, corporate VP, Microsoft Lena Waithe, actor, producer Valerie Vargas, SVP AT&T’s Advertising & Creator Lab Jennifer Breithaupt, CMO, Citi Susan Sommersille Johnson, CMO, SunTrust Bank.....