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Kelly Campbell, Chief Marketing Officer

September 24, 2018

Kelly Campbell

CMO Next 2018: The Full List Of 50 Chief Marketers

..... ” As global CMO, she is charged with further building the brand in already mature U.S. and Europe markets, as well as positioning it for growth in new markets such as Asia. Kelly Campbell (Courtesy of Austin Hargrave/Hulu) Kelly Campbell, CMO, Hulu A veteran of Google and Procter & Gamble—one of the few on this list—and Harvard M.B.A., Kelly Campbell is acutely aware of the need for CMOs to be accountable for delivering tangible business results like customer acquisition, experience and growth. She leads a team of more than 300 marketers and more than 700 so-called viewer experience advocates for the on-demand video service charged with growing its base of 20 million subscribers. .....

September 20, 2018

Kelly Campbell

Hulu surpasses 1 million live TV subscribers

The service launched in May 2017, combining Hulu's SVOD service with a virtual platform delivering more than 50 live broadcast and cable channels, all packaged for $40 for month. "Hulu is growing faster than ever, so we're evolving our brand to embrace the bold, rebel spirit and deep love for TV that has fueled our success," said Hulu Chief Marketing Officer, Kelly Campbell. On the heels of announcing it has surpassed one million Hulu with Live TV subscribers, Hulu unveiled the first ad from its new "Better Ruins Everything" national brand campaign, starring many of today's biggest names in TV and sports. .....