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LEARN MORE ABOUT Anissa Mak

Anissa Mak, Manager, Product Marketing, VR & AR

July 18, 2017

Ajay Nainani
Anissa Mak

Google Analytics unveils voice-based queries to bring ‘consumer-like simplicity’ to its business suite

..... Google maintains the introduction of this “consumer-level simplicity” will save businesses across the world an untold amount of man hours, as many software and business analysts’ resources are consumed answering relatively simple queries. A blog post attributed to Anissa Alusi, Google Analytics, product manager, and Ajay Nainani, reads: “We've talked to web analysts who say they spend half their time answering basic analytics questions for other people in their organization. In fact, a recent report from Forrester found that 57% of marketers find it difficult to give their stakeholders in different functions access to their data and insights. .....