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LEARN MORE ABOUT Jason Toff

Jason Toff, Head, NYC Site, VR

November 01, 2017

Jason Toff

Google just made it a lot easier for developers to create apps for AR and VR

..... The goal, Google says, is to make it easier for developers who may not otherwise have the resources to create virtual and augmented reality experiences. "In the same way today that anyone can create a webpage and, increasingly, anyone can create a mobile app, we are so far from that with AR and VR," says Google's Jason Toff, a group project manager for Poly. "Part of the way we came about this idea was as we were developing apps internally, this was the biggest thorn in out sides as developers on the team......

August 26, 2017

Jason Toff

This VR cycle is dead

..... And increasing momentum behind AR also risks being another depression point for VR. Earlier this week Jason Toff, Google VR’s creativity product lead, tweeted out what might be construed as a throwaway Twitter poll — asking which industry will have a bigger market capitalization in five years’ time: VR/AR or cannabis (which has been legalized for recreational use in some US states). The poll concluded with cannabis winning the vote, 70: 30 The poll’s bundling of VR with AR wasn’t really fair — and you can argue VR’s performance here is probably being artificially inflated by AR’s rising store. .....