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LEARN MORE ABOUT Karen Yao

Karen Yao, Manager, Product Marketing

December 21, 2017

Karen Yao

5 New Year's Resolutions for AdWords Success

..... From our AdWords family to yours—happy holidays, and we’ll see you in 2018! Posted by Karen Yao, Director of Product Management, AdWords 1. Source: Google Data, U.S., Jan......

June 08, 2017

Karen Yao
Sridhar Ramaswamy

The AdWords 2017 roadmap is loaded with artificial intelligence

..... That’s a lot of options, but just as we had affinity audiences before custom affinity audiences, now we’re about to get custom in-market audiences. Karen Yao, Google’s group product manager for ad platforms, revealed this very cool update: we will be able to create custom in-market audiences by adding keywords we believe someone would have used if they were in the market for our product or service. Combined with Google’s vast amounts of data, this can then help us find an audience of people in the market for what we sell. .....