Please enter your username or email address to reset your password:




This feature is only available to Subscribers.

Call us now at (800) 908-5395
for full access to the REDBOOKS database!


Please select which Lead List you
would like to save these contacts to.


 Company List     Contact List

LEARN MORE ABOUT Gummi Hafsteinsson

Gummi Hafsteinsson, Director, Product Management

October 10, 2018

Gummi Hafsteinsson

Google gave Google Assistant a weirdly specific backstory to get her voice just right

..... That's according to the personality teams at Google and Amazon, who spend their working days crafting the right tone for Google Assistant and Alexa. In a wide-ranging Atlantic feature on voice assistants, Gummi Hafsteinsson, a Google Assistant product manager, said the AI's personality is humble, helpful, and a little playful. James Giangola, a lead conversation and persona designer, even created a whole backstory for the actress who plays Google's smart helper. .....

October 09, 2018

Gummi Hafsteinsson

Alexa, Should We Trust You?

..... Reid told me Amazon wants Alexa’s personality to mirror the company’s values: “Smart, humble, sometimes funny.” Google Assistant is “humble, it’s helpful, a little playful at times,” says Gummi Hafsteinsson, one of the Assistant’s head product managers. But having a personality also helps make a voice relatable.Tone is tricky. .....