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LEARN MORE ABOUT Brendan Starr

Brendan Starr, Manager, Digital Marketing

July 09, 2015

Brendan Starr

Google's Programmatic Spend, Facebook's CPC Metric Changes

In a new post on its Think With Google site, Google describes its adoption of programmatic for its own marketing efforts. According to digital media manager Brendan Starr, “Our goal for 2014 was to buy 60% of our worldwide brand display marketing programmatically across all channels. We surpassed that goal, with programmatic accounting for 73% of our spend......