RESET PASSWORD

Please enter your username or email address to reset your password:

 

 

SUBSCRIBE NOW!

This feature is only available to Subscribers.

Call us now at (800) 908-5395
for full access to the REDBOOKS database!

SAVE CONTACTS

Please select which Lead List you
would like to save these contacts to.

CREATE NEW LEAD LIST

 Company List     Contact List

LEARN MORE ABOUT Morgan Flatley

Morgan Flatley, CMO, US

August 15, 2018

Linda VanGosen
Morgan Flatley
Steve Easterbrook

The Story Behind McDonald's Quarter Pounder Comeback

..... Over the course of interviews with five top executives, I never once heard anyone mention Shake Shack (110 U.S. locations) or In-N-Out (334 restaurants) by name, but McDonald’s has clearly been studying these chains—both of which serve fresh beef—along with their millennial customers who don’t find frozen patties appetizing. “We were hearing from consumers that our burger wasn’t good enough, and we’ve seen a lot of trends around expectations of high quality,” says the company’s new chief marketing officer, Morgan Flatley, who arrived at McDonald’s from PepsiCo a year ago. “To be able to deliver that at the speed and scale of McDonald’s was a unique opportunity for us,” she says. .....

August 01, 2018

Morgan Flatley

14241: PepsiCo Production PR.

..... ” He credited her for “helping to scrub our partner network and elevate our licensing business with global retail partnerships such as Zara, H&M, Colette and others.” Other high-ranking marketing executive who have left PepsiCo recently include Morgan Flatley, the former CMO for Gatorade and Propel, who left in April of 2017 to become U.S. CMO for McDonald’s. .....