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LEARN MORE ABOUT Sissie Hsiao

Sissie Hsiao, VP, Product, Mobile App Advertising

August 16, 2018

Sissie Hsiao

Google and Unity Partner to Boost Mobile Game Advertising

..... The Unity ad platform is one of the largest and most powerful in the world, reaching 1.5 billion devices and serving more than 9.4 billion ad impressions on a monthly basis. Unity has consistently scored 97.8 percent for valid and viewable rates, well above in-app benchmarks of 54.7 percent, providing a rich environment for advertisers while also creating value for developers and gamers alike.* “Google is committed to helping drive the mobile gaming ecosystem forward, and we’ve worked with Unity for several years on this advertising integration — a key example for how we enable advertisers to better reach consumers around the world,” said Sissie Hsiao, VP of Mobile Advertising at Google. “We’re especially excited about connecting advertisers with new gamers through user-first rewarded ad experiences, where rewards like new levels or extra power-ups complement the game experience......

August 06, 2018

Sissie Hsiao

Google and Unity Partner to Boost Mobile Game Advertising

..... The Unity ad platform is one of the largest and most powerful in the world, reaching 1.5 billion devices and serving more than 9.4 billion ad impressions on a monthly basis. Unity has consistently scored 97.8 percent for valid and viewable rates, well above in-app benchmarks of 54.7 percent, providing a rich environment for advertisers while also creating value for developers and gamers alike.* “Google is committed to helping drive the mobile gaming ecosystem forward, and we’ve worked with Unity for several years on this advertising integration — a key example for how we enable advertisers to better reach consumers around the world,” said Sissie Hsiao, VP of Mobile Advertising at Google. “We’re especially excited about connecting advertisers with new gamers through user-first rewarded ad experiences, where rewards like new levels or extra power-ups complement the game experience......