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LEARN MORE ABOUT Sissie Hsiao

Sissie Hsiao, VP, Product, Mobile App Advertising

May 09, 2018

Sissie Hsiao

Google's Work With IAB In-App Viewability Will Lead To Mobile Ad Changes

..... The feature aims to help marketers understand the viewable ad impressions associated with conversions such as how well a brand’s video and display ads influenced app installs. VTC reporting will consider only impressions that meet the Media Rating Council (MRC) definition of ad viewability, explains Sissie Hsiao, vice president of product, mobile app advertising at Google, in a blog post. In the coming months, in addition to viewability measurement, Google will launch a beta allowing developers to serve relevant app content within ads. .....

March 21, 2018

Sissie Hsiao

About that new AdMob open bidding platform

Global interactive gaming is becoming mainstream, with 2.6 billion gamers in 2017 versus 100 million in 1995. Global gaming revenue is estimated to be around $100 billion in 2016, and China is now the top market for interactive gaming.In a recent blog post by Google's Sissie Hsiao, VP of Product, Mobile App Advertising, she talked about about the future of the AdMob platform. Video ads are more than just a canvas for showcasing your games. .....