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LEARN MORE ABOUT Sissie Hsiao

Sissie Hsiao, VP-Product & Mobile App Adv

March 13, 2019

Sissie Hsiao

Google’s New Game App Ad Plan Ends the Free Play Era

Plenty of games, including Fortnite, are free, but rely on gamers to spend a few dollars on upgrades or gear. With less than 4% of players making in-app purchases, that leaves developers turning to ads to generate revenue, according to a blog post from Sissie Hsiao, Google’s vice president of product for mobile app advertising. “One way to increase overall revenue is through ads,” she said. .....

March 08, 2019

Sissie Hsiao

Economics: Take your mobile games business to the next level with Google AdMob and Google Ads at GDC

..... The session will be available via livestream. Wednesday, March 20 Google Ads Keynote: Growing your games business with adsTime and location: 12:30 – 1:30 PM at Moscone West (room #2020) Speaker: Sissie Hsiao, VP, Product Management, Google Summary: The global gaming industry has become increasingly competitive. At Google we have been investing in providing new tools and solutions to help you stay ahead of the curve by gaining a loyal fanbase and building sustainable revenue streams. .....