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LEARN MORE ABOUT Sissie Hsiao

Sissie Hsiao, VP, Product, Mobile App Advertising

February 15, 2018

Sissie Hsiao

Google's app network quietly becomes huge growth engine

..... Google bought AdMob for $750 million in 2010, beating a bid from Apple. Google needed technology fresher than AdSense to deliver in-app ads, according to Sissie Hsiao, who leads the company's apps business. "Just taking our web stuff and slapping it on wasn't going to be a sufficient strategy," she said. .....

February 05, 2018

Sissie Hsiao

Grow your app business with Google's new education program for Universal App campaigns

Posted by Sissie Hsiao, VP of Product, Mobile App Advertising at Google Today, we're launching a new interactive education program for Universal App campaigns (UAC). UAC makes it easy for you to reach users and grow your app business at scale. .....