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LEARN MORE ABOUT Eve Goldman

Eve Goldman, Manager, Strategic Partner Development, Google Video Network

November 08, 2016

Eve Goldman

Mobile video next step for programmatic marketing, says Google exec

..... In the final round of The Drum’s Programmatic Punch series on programmatic advertising at ad:tech New York, executives from Google Bid Switch and Integral Ad Science spoke about the future of the programmatic market, speculating on where the industry was headed and what were some of its successes and failures. "If we think about how viewership has changed when it comes to content, there have been enormous shifts," said Eve Goldman, head of programmatic video at Google. "Users are consuming a lot of video on a lot of different screens. .....

November 04, 2016

Eve Goldman

2016: The programmatic year in review at Programmatic Punch NY

Three panelists sat down with Andy Oakes, head of content and managing director at The Drum, to discuss this very issue in the boxing ring at The Drum’s Programmatic Punch event at Ad:Tech in New York. Per Eve Goldman, head of programmatic video and global brand solutions at Google, user behavior has changed and we’re seeing enormous shifts in the last few years with users consuming video content on many different screens. That, in turn, creates an interesting opportunity in terms of how to reach the right user on the right screen. .....