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LEARN MORE ABOUT Adrienne Hayes

Adrienne Hayes, VP, Marketing, Smartphones, Laptops & Wearables

November 23, 2016

Adrienne Hayes

How Google's Pixel Campaign Aims To Bring Its Brand Reputation To Hardware

..... It was building on a truly own-able and iconic equity that everyone could relate to and understand." Adrienne Hayes, Google's VP of marketing for mobile and wearable products, says the brief to the agency was to help the brand "make people know and love us for our hardware, starting with phones, the same way they know and love us for search, email, maps, and more." "The campaign launched in six very different markets, so the idea needed to transcended language and resonate with people of all different walks of life. .....

May 12, 2016

Adrienne Hayes

Droga5 Resigns the Motorola Account After 4 Years

..... By 2017, Motorola Solutions will become Moto while Motorola Mobility will be merged into Lenovo’s existing phone business…so the Moto X and other products will soon bear the Lenovo name. According to tipsters, the single deciding factor in the split was the recent departure of Motorola’s chief marketing officer Adrienne Hayes, who formerly ran the division’s communications for Google. The company has yet to announce the fact that she left or to name her replacement, but we hear that a top marketer from Lenovo stepped in to assume her role last month. .....