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LEARN MORE ABOUT Kristin Kelley

Kristin Kelley, CMO, North America

May 02, 2018

Kristin Kelley

April HR News Roundup

Your team is hard at work, trying to recruit the best employees for your organization…but there’s another key player in the mix: your marketing department. “Marketing is the expert in sentiment and plotting customer — in this case, talent — journeys,” Kristin Kelley, chief marketing officer of Randstad North America told SHRM . “Getting a job is one of the most emotional experiences people go through. .....

April 10, 2018

Kristin Kelley

How Marketing Influences Talent and Helps Meet Hiring Goals

..... In recent years, recruiters have begun borrowing core marketing practices like communicating brand, nurturing leads and measuring recruitment marketing results. The chief marketing officer of staffing firm Randstad North America, Kristin Kelley, talked with SHRM Online about the intersection of recruiting and marketing and how aligning these two functions can help companies attract talent. SHRM Online: What are some of the ways that the marketing department works to influence talent? .....