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LEARN MORE ABOUT Brooke Skinner Ricketts

Brooke Skinner Ricketts, Chief Marketing Officer

January 09, 2019

Brooke Skinner Ricketts

The Shortlist: Kohler, Cars.com, Nike, and more

The Shortlist: Kohler, Cars.com, Nike, and more Cars.com CMO Brooke Skinner Ricketts discussed how they drive a 40% chat-to-lead conversion rate through their Facebook channels. Mobile Marketer >> Dr. .....

January 03, 2019

Brooke Skinner Ricketts

How Cars.com drives a 40% chat-to-lead conversion rate on Facebook

..... By connecting to Facebook Marketplace through Cars.com, dealers can share their inventory listings, connect with and target in-market shoppers on Facebook and automate chat with the Cars.com AI-powered chat tool — without consumers having to leave Facebook Messenger. Mobile Marketer spoke with Cars.com Chief Marketing Officer Brooke Skinner-Ricketts — previously head of brand strategy at Twitter — to learn more about why it makes sense for Cars.com to build connections between auto companies, consumers and local dealerships on Facebook. BROOKE SKINNER-RICKETTS: We're starting to see social catch up to automotive and finally offer advertising products that meet the unique needs of the category. .....