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LEARN MORE ABOUT Brooke Skinner Ricketts

Brooke Skinner Ricketts, Chief Marketing Officer

August 08, 2018

Brooke Skinner Ricketts
Tony Zolla

Tinder for Car-Shopping? Cars.com says YES!

..... The campaign’s core creative, entitled “How We Met,” portrays relatable scenarios where people with varying interests and passions find their perfect vehicle match. VIDEO “We’re rekindling the emotional connection that sometimes gets lost between the dream and the drive, and we’re injecting fun back into car shopping,” says Brooke Skinner Ricketts, Cars.com’s chief marketing officer. Skinner Ricketts added that the experience and campaign will set apart Cars.com in the commoditized auto marketplace category. .....

August 06, 2018

Brooke Skinner Ricketts
Tony Zolla

Cars.com Launches First AI Matchmaking Experience in Automotive and New Ad Campaign to Help Consumers Fall in Love With Finding...

..... The campaign highlights how everyone has the ability to be swept off their feet by a car: A cowgirl falls in love with a pickup truck's horsepower, a labradoodle owner connects with a hybrid, and sparks fly between a crew team and an SUV with a third row. "Our new omni-channel campaign tells the story of how Cars.com creates chemistry that endures long after shoppers find the car of their dreams," said Brooke Skinner Ricketts, Cars.com's chief marketing officer. "We're rekindling the emotional connection that sometimes gets lost between the dream and the drive, and we're injecting fun back into car shopping......