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James Bray, Creative Director & Copywriter

January 12, 2018

James Bray

A Pet Piggybank Really Hams It Up in Santander Bank’s Adorable New Ad

..... Besides, leaving things a bit ambiguous gives the story an extra fantastical kick. “We wanted it to be unique and peculiar,” says James Bray, executive creative director at Arnold Worldwide, which developed the ad with VFX company Framestore. “If it read piggybank too soon, the story wouldn’t work. .....

January 12, 2018

Angela Herbst
Ed Castillo
Emily LaPierre
James Bray
Justin Galvin
Priscilla Patterson
Sam Mullins
Spring Clinton
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Nice ad of the day. Santander Bank - Piggy

..... And at Santander Bank, respect adds up. PIGGY Agency: Arnold Worldwide Executive Creative Director: James Bray Creative Director, Art: Sam Mullins Creative Director, Copy: Justin Galvin Copywriter: James Bray Producers: Spring Clinton, Emily LaPierre Planner: Ed Castillo Marketing: Angela Herbst, Erika Gammon, Stephanie Barnes Project Management: Tina Meade, Priscilla Patterson Business Affairs: Jamie-Lyn Gaudet VFX: Framestore Executive Producer, Head of Advertising: Helen Hughes Senior VFX Producer: Josh King Line Producer: Lara Marshall On Set Supervisor (LA): Alex Thomas Visual Effects Supervisor, CG Lead: Tim Jenkinson Visual Effects Supervisor, Compositing Lead: Chris Redding Animation Supervisor: Osman Gani Head of CG: Grant Walker Concept Artists: Nikola Yordanov, David Lockhead Lead Modeller: Paola Santoro Modelling: Joel Best, Omar Jason Texturing: Judit Somogyvari Rigging: Andy Butler Colorist: Steffan Perry Creative Director, Animation: Ross Burgess Animators: James Bown, Felice Minieri Groom: Gabriela Ruch Salmeron FX, Lighting: Rafael Rey Camacho Lighting: Mathias Cadyck, Sebastian Mayer Compositors: Sam Meisels, Mike Simons, Kane Herd, Pawasut Chatmaleerat Paint & Roto: Hasan Khan, Jonathan Williams Production Company: Rattling Stick Executive Producers: Joe Biggins, Jeff Shupe Producer: Johnnie Frankel Director: Daniel Kleinman First Assistant Director: Jack Fitch Director of Photography: Toby Irwin Editorial Company: Whitehouse Post Producer: Jennifer Mersis Editor: Rick Lawley Sound Design: 740 Lead Sound Designer: Chris Pinkston Sound Designer: Josh Reinhardt Executive Producer: Scott Ganary Music: “Home” written by Simon Steadman and Charlton Pettus Vocal arrangement: Future Perfect.....