RESET PASSWORD

Please enter your username or email address to reset your password:

 

 

SUBSCRIBE NOW!

This feature is only available to Subscribers.

Call us now at (800) 908-5395
for full access to the REDBOOKS database!

SAVE CONTACTS

Please select which Lead List you
would like to save these contacts to.

CREATE NEW LEAD LIST

 Company List     Contact List

LEARN MORE ABOUT Matt Brittin

Matt Brittin, President, Business & Operations, EMEA

March 18, 2019

Matt Brittin
Prabhakar Raghavan

Advertising Week Europe briefing: 5 themes that will dominate the week

..... Executives will be hoping those slip-ups don't overshadow its attempts to appear proactive about data collective. On day one of the conference, Google's President of EMEA Matt Brittin and Google's Ads and Commerce svp Prabhakar Raghavan will outline the company's view on what advertising looks like in a privacy-first world. Audio hype progresses to sonic branding Sonic branding isn't new but the proliferation of smart speakers and voice-based marketing has given it a new lease of life. .....

March 18, 2019

Matt Brittin

Google eyes future of using less data for ads as prediction power improves

..... So you should watch this space." When challenged by Campaign on whether Google has been sufficiently examined by authorities over the ethics of its use of predictive analytics, its president of EMEA business and operations, Matt Brittin, insisted that users are in control over what data is shared by them. "If I create a file that is private and keep it private, then I’ve got control over it," he said. .....