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Matt Brittin, President, Business & Operations, EMEA

May 01, 2018

Matt Brittin

Pride and Prejudice Summit 2018: Translating good intentions into meaningful global action for LGBT rights

..... This year's summit will continue to challenge and push forward the global conversation around lesbian, gay, bisexual and transgender (LGBT) diversity and inclusion, with a focus on evaluating how advocacy can translate these discussions into meaningful action to improve the legal rights and societal treatment of LGBT people worldwide. Chaired by The Economist editors, Pride and Prejudice 2018 will include a panel of speakers comprising of chief executives, politicians and activists, such as: New York William Barber, pastor, Greenleaf Christian Church Cecilia Chung, senior director of strategic projects, Transgender Law Center Robin Diamonte, chief investment officer, United Technologies Ana Helena Chacón Echeverría, vice-president, Costa Rica Brian Krzanich, chief executive, Intel Corporation Daniel Lee, president, Levi Strauss Foundation Jessica Matthews, founder and chief executive, Uncharted Power Tony Prophet, chief equality officer, Salesforce Kenji Yoshino, chief justice earl warren professor of constitutional law, New York University School of Law London Vittorio Colao, chief executive officer, Vodafone Group Alison Brittain, chief executive, Whitbread Matt Brittin, president, EMEA business and operations, Google Sir Roger Carr, chairman, BAE Systems Sir Nick Clegg, former deputy prime minister, United Kingdom Bruce Daisley, vice-president, EMEA, Twitter Moya Greene, chief executive, Royal Mail Tamara Ingram, worldwide chief executive, J. Walter Thompson Hong Kong Raymond Chan, member, Legislative Council, Hong Kong Special Administrative Region Maureen DeROOIJ, chief executive, Asia-Pacific, ABN AMRO Bank Sean Fitzgerald, co-president, Federation of Gay Games Tadashi Fujita, executive vice-president, Japan Airlines Shane Hodges, vice-president, Asia-Pacific, American Airlines Tomoya Hosoda, councillor of Iruma, Japan Tomoko Nakagawa, mayor of Takarazuka, Japan Nareeluc Pairchaiyapoom, director, international human rights division, department of rights and liberties protection, Ministry of Justice, Thailand Raghu Raman, group president, Reliance Industries Geraldine Roman, congresswoman, House of Representatives of the Philippines Marina Walter, country director, India, United Nations Development Programme Wei Xiaogang, co-chair, Beijing Queer Film Festival Over the past several months, The Economist Intelligence Unit has conducted a global survey of executives to examine current attitudes towards advocacy and the perceived effectiveness of corporate advocacy initiatives, and to assess how advocacy correlates with corporate strength. .....

May 01, 2018

Matt Brittin
Ronan Harris

How far along are we on the road to brand safety?

..... Since then, Google execs have been meeting with advertisers and agencies to reassure them and find solutions, such as “increased brand safety levels and controls for advertisers, more fine-tuned controls, increasing resources, accelerating reviews and improving transparency,” as mentioned in Schindler’s post. Matt Brittin, Google’s president of business and operations in EMEA, promised to “raise the bar” on policy by examining which areas are judged to be safe for advertising, and on controls by making them simpler for advertisers to use, with default settings at a safer level. Regarding enforcement, he claimed that 98 percent of flagged content is already being reviewed within 24 hours and that 300 million YouTube videos and hundreds of thousands of websites were removed from the advertising ecosystem last year. .....