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LEARN MORE ABOUT Sam Cox

Sam Cox, Group Product Manager, AdX Buy Side & Policy

October 28, 2016

Sam Cox

Google Offers Update On Its Shift To Dynamic Allocation Exchange Bidding

..... There are more than 100 publishers on the wait list to participate in the beta process. He also said that Google is looking to form an advisory group of exchanges led by Sam Cox, a former MediaMath executive now at Google. Asked about the next step for exchange bidding and whether it will replace header bidding, Bellack emphasized that the priority is to “achieve sustainability,” and that Google isn’t “just trying to make the numbers next quarter; we’re trying to figure out how the industry will thrive years from now......

August 02, 2016

Jonathan Bellack
Sam Cox

Google is working on a lucrative new ad product but some people who've seen it think it's a 'secret tax' and it 'requires us to...

..... If it depletes that, then we won't do it." In May, Google hired Sam Cox, the former VP of global partnerships at ad tech company MediaMath as group product manager for AdX buy side and policy. The ad tech executives we spoke to were hopeful this move will help open Google up to their way of thinking. .....