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LEARN MORE ABOUT Natalie Zmuda

Natalie Zmuda, Executive Editor

September 26, 2018

Natalie Zmuda

5 Innovation Trends of 2018 That Will Disrupt the Corporate Landscape in 2019

..... In 2018, shoppers can locate and purchase goods with an ease unparalleled in human history. Google consumer insight researcher Natalie Zmuda rightly observed that “…people are more curious, more demanding, and more impatient. We saw evidence of this throughout 2017, and it will be critical for marketers to understand these new behaviours as they move into 2018” Empathy mapping – i.e working collaboratively on a diagram that ‘maps out’ what customers might think, feel, say, or do in response to a marketing initiative– has long been the principle tool for anticipating key behavioural shifts. .....