Google Inc.

5 easy but smart SEO wins to boost content and link-building efforts

..... First, page speed will become a ranking factor in mobile search in July of 2018. From Google’s Zhiheng Wang and Doantam Phan: Second, page speed already plays a role in user experience, and user experience is already a ranking factor. In other words, it matters now, and it will matter even more very soon. .....

5 of the easiest and savviest ways to boost content and link-building efforts

..... Responsive design helps to pave a positive user experience and has a huge role in converting users into leads and customers – a value that stretches beyond SEO. It is no secret that most websites load painfully slowly on mobile devices presenting problems for 2 reasons: Page ranking will be a ranking factor for mobile search in July 2018 – From Google’s Zhiheng Wang and Doantam Phan: The “Speed Update,” as we’re calling it, will only affect pages that deliver the slowest experience to users and a small percentage of queries. It applies the same standard to all pages, regardless of the technology used to build the page. .....