Google Inc.

4 SEO trends communicators should track

..... Take advantage of mobile technology and “internet of things.” According to Doantam Phan, a product manager for Google, Google’s “algorithms will eventually primarily use the mobile version of a site’s content to rank pages from that site, to understand structured data, and to show snippets from those pages in (their) results.” For this reason, you need to ensure that you consider mobile web browsers when looking at SEO. .....

Does page speed affect google ranking?

..... Our team of developers can provide the direction and implement the key changes to your site that will improve speeds and ensure you remain competitive. “Using page speed in mobile search ranking” by Zhiheng Wang and Doantam Phan. Google Webmaster Blog. .....