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LEARN MORE ABOUT Jen Duddy

Jen Duddy, Head, Industry, Media & Entertainment

April 10, 2014

Jen Duddy

Google Links Searches, YouTube To Television Viewing

..... The white paper -- The Role of Digital in TV Research, Fanship, and Viewing -- published by Google explores the ways that viewers use Google search and YouTube to enhance their experiences beyond television sets. The paper details the importance and growth of TV-related online research, the prevalence of fan engagement through video, and the role of online to help viewers catch up with content or research a show before watching it "People are searching online for information at different points depending on the show," said Jennifer Duddy, head of industry for the Media & Entertainment group at Google. "About 90% of TV viewers watch videos on YouTube, but 60% use search on YouTube and 54% use Google. .....