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LEARN MORE ABOUT Lucas Watson

Lucas Watson, CMO, Chief Sales Officer & EVP

April 26, 2018

Lucas Watson

Lessons in Meaningful Marketing from the ND CMO Summit

..... In reality, consumers ‘feel,’ which leads them to ‘do,’ following which they ‘think.’” Lucas Watson, Chief Marketing and Sales Officer for Intuit, shared the Intuit story of “unlocking the soul of a 35-year-old company.” He urged attendees to, “Get clear on what you promise. .....

March 22, 2018

Lucas Watson

Why Is Everyone So Obsessed With Bots?

..... That's because of the ways we humanize these machines today -- in the form of conversational bots. The Humanization of Brands -- by Way of Bot By humanizing inanimate objects and brands by way of bots, said Intuit CMO Lucas Watson at another panel discussion, you're creating another method of building brand trust. "As a brand, you have to think about where you sit on the friend spectrum," he explained. .....