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LEARN MORE ABOUT Lucas Watson

Lucas Watson, CMO, Chief Sales Officer & EVP

April 26, 2018

Lucas Watson

Lessons in Meaningful Marketing from the ND CMO Summit

..... In reality, consumers ‘feel,’ which leads them to ‘do,’ following which they ‘think.’” Lucas Watson, Chief Marketing and Sales Officer for Intuit, shared the Intuit story of “unlocking the soul of a 35-year-old company.” He urged attendees to, “Get clear on what you promise. .....

April 04, 2018

Lucas Watson

At SXSW, New Tech Comes with Heart

..... Forget super-saturated: categories are beyond max capacity, intensifying the need for brands to differentiate and resonate with greater impact. Intuit’s EVP Chief Marketing & Sales Officer, Lucas Watson , cautioned in the Brands & Marketing track that “conversational UI has exposed that we don’t know our brands as well as we need to. Brand character as we’ve thought about it before isn’t deep enough. .....