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LEARN MORE ABOUT Matthew Dunn

Matthew Dunn, Director, Social & Content Systems

October 27, 2017

Matthew Dunn

[P]olls present a number of compelling opportunities for brands, from a chance to elicit real time consumer feedback, to...

Matthew Dunn, director of engagement planning at Arnold Worldwide, writing for Adweek UUID: 6898EC41-D44A-42A5-B786-A5E86BD24D12 Parent UUID: /content/entries/6898EC41-D44A-42A5-B786-A5E86BD24D12 Quote Excluded: No Associated Article: [P]olls present a number of compelling opportunities for brands, from a chance to elicit real time consumer feedback, to crowdsourced decision making, to a future remarking opportunity. Daily Generalized Quote: No Quote Content: [P]olls present a number of compelling opportunities for brands, from a chance to elicit real time consumer feedback, to crowdsourced decision making, to a future remarking opportunity. .....

August 01, 2017

Matthew Dunn

How wannabe Instagram influencers use bots to appear popular

..... Digiday AI Marketing Summit April 2018 California Learn More Digiday Awards: Extended deadline August 3 Enter today to join past winners like Ogilvy, Under Armour and Casper Submit now While the Instagram spokesperson said "spam accounts make up a very small fraction of Instagram's monthly active user base," bots are becoming smarter. Matt Dunn, director of social and content systems for agency Arnold Worldwide, believes that with the current influencer pricing model, brands' increased focus on engagement has contributed to the rise of bot software focused on driving engagement, not just follower size. Wise echoed that sentiment. .....