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LEARN MORE ABOUT Erica Larson

Erica Larson, Head, Industry, Media & Entertainment, Gaming

June 03, 2014

Erica Larson

YouTube Becoming E3 Streaming Media Channel For Gaming Fans

..... During the week of E3 last year, activity on Google and YouTube significantly increased year-over-year (YoY). Seven in 10 E3-related searches on Google were for 'livestreams' during last year's E3, said Erica Larson, head of industry for gaming sales. "We have seen E3-related searches on Google continue to rise in the past year," she said. .....

April 04, 2014

Erica Larson

YouTube sees money in gaming-video eyeballs

..... This has sponsors and potential buyers excited. Subscriptions across YouTube's hundreds of video game channels tripled in 2013 from 2012, according to Erica Larson, head of industry, media and entertainment-gaming at YouTube. Some of the more popular content makers rake in six-figure annual revenues, she said. .....