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LEARN MORE ABOUT Fernando Machado

Fernando Machado, CMO, Global

November 14, 2018

Fernando Machado

Video: Inside Adweek’s 2018 Brand Genius Gala

NBC News anchor Stephanie Ruhle emceed a gala celebration of the most interesting and innovative brands of 2018, including Procter & Gamble, Google Cloud, Peloton, FX Networks and MarsWrigley. Serena Williams accepted the Brand Visionary award from last year’s honoree, Anna Wintour, while Burger King CMO Fernando Machado was surprised with the night’s final award: the Grand Brand Genius. Here’s a look inside the star-studded event presented by NBCUniversal and Oath. .....

November 08, 2018

Fernando Machado

A Whopper of a Conference

..... I’m not kidding. Fernando Machado, the Global CMO for Burger King, absolutely killed it. A couple things stood out to me, like the way in which he exhibited a passionate hatred for some of Burger King’s earlier branding, while also loving the hell out of the company. .....