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LEARN MORE ABOUT Fernando Machado

Fernando Machado, Chief Marketing Officer

January 19, 2019

Fernando Machado

3 Brands Who Challenged Gender Stereotypes Way Before Gillette

..... An allegory for differences between people. Fernando Machado, now Burger King’s CMO, was the senior vice president of global branding at the time. In a 2014 interview, he told TIME , “We felt that [the Proud Whopper] could bring to life a message of equality, self-expression, authenticity and just being who you are......

January 14, 2019

Fernando Machado

Marketing Week Meets…Burger King CMO Fernando Machado

Burger King's celebrated CMO tells Marketing Week why the 'great idea' is everything in marketing, what the importance of having a challenger mindset is and why data-led companies don't need marketers. The post Marketing Week Meets…Burger King CMO Fernando Machado appeared first on Marketing Week......