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LEARN MORE ABOUT Fernando Machado

Fernando Machado, Chief Marketing Officer

August 21, 2018

Fernando Machado

Agencies of the Future—What Do They Really Look Like? Insights From Advertising Week APAC

..... With a backdrop of a gigantic Ferris wheel and carousel, global keynote sessions led by Chief Creative Officers from Cheil, Publicis, and Goodby, Silverstein, & Partners encouraged us to bring the fun (or “vandalism” as Jeff Goodby referred to it) back into advertising and remember why we joined this industry in the first place. Fernando Machado, CMO at Burger King, gave an inspiring presentation on the benefits of being brave and taking risks as a brand, as long as you stayed true to your brand value and purpose. The Sizmek team also dived into Advertising Week APAC, with VP of Strategic Solutions, Tim Whitfield taking the stage with a group of senior industry executives from agencies and technology companies to discuss another hot topic: What is the future of agencies? .....

August 20, 2018

Fernando Machado

Creativity that drives business results

If you can’t prove that creativity drives results, there’s no point in having the other categories.� Fernando Machado, Effectiveness Jury President and Global Chief Marketing Officer, Burger King Every year WARC, the global authority on advertising and media effectiveness, analyses the Cannes Creative Effectiveness Lions, and in 2018 there were 161 entries. Their comprehensive reports assesses trends and principles that the most successful campaigns have in common. .....