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LEARN MORE ABOUT Henry Tappen

Henry Tappen, Product Manager

November 13, 2015

Henry Tappen

Weekly PPC Update: Holiday Trends, Tools, and Insights Edition

..... Of course you do. Lucky for you, the AdWords Agency Blog has put together a five-step checklist to accomplishing just that, including: These steps are based on the steps outlined in detail in the DoubleClick Search Guide to the Holidays, and if you want more valuable, actionable tips you can put to use to boost profits this holiday season, check out Google’s recent Hangout on Air with Henry Tappen, Product Manager at DoubleClick Search. Or, you can check out the simplified version in this post on the AdWords Agency Blog. .....

November 02, 2015

Henry Tappen

DoubleClick Search Commerce Suite Adds Bing Shopping Campaigns

It’s always heartwarming to see Google adding support for more Microsoft offerings isn’t it? “Bing Shopping Campaigns for Bing Ads make it easier and faster to advertise your products from your Bing Merchant Center store online,” says DoubleClick Search product manager Henry Tappen. “This streamlined way of getting Product Ads up and running on Bing is also driving meaningful impact for advertisers......