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LEARN MORE ABOUT Greg Lyons

Greg Lyons, CMO, North America

February 07, 2019

Greg Lyons
Jennifer Saenz

Why Super Bowl Commercials Should Cost More Than They Do

..... I think it’s worth $10 million or more. I spoke to Jennifer Saenz (CMO at Frito-Lay) and Greg Lyons (CMO at PepsiCo) about how they’re thinking about Super Bowl commercials as marketing leaders at major brands. Listen to the podcast here, or read below for the full details: When we first started talking about commercials and how we thought about them, Greg took the conversation in a fascinating direction. .....

February 04, 2019

Greg Lyons
Jennifer Saenz

Super Bowl Ads Play It Safe With Nostalgia

..... ''They were relevant a decade ago and still relevant today.'' In the Super Bowl host city, Pepsi erected billboards and put out recycling bins while ''trying to paint Atlanta blue,'' according to Greg Lyons, chief marketing officer of Pepsi's North American beverage unit. The city is home to Coca-Cola, but Pepsi's signage sought to remind people that its brand was the ''official soft drink of Super Bowl LIII.'' .....