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Greg Lyons, CMO, Beverage Division, North America

April 05, 2018

Greg Lyons

Mtn Dew Unleashes Social Buzz Builders For Baja Blast's Retail Return

..... That move was inspired by more than 30,000 tweets received over a few years from fans urging Mountain Dew to make Baja Blast available in stores. At the time, Greg Lyons, then vice president of marketing for Mountain Dew, now CMO for PepsiCo’s North American Beverages, said he’d never before seen a launch inspire as much excitement and loyalty as Baja Blast's. PepsiCo invested in a robust marketing effort to drive awareness of the tropical lime flavor’s availability in stores while the supplies of cans and bottles lasted. .....

March 30, 2018

Alison Soldano
Brittany McCormack
Greg Lyons
Katie Haniffy
Lauren Caron
Todd Kaplan
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Why Lucy Liu Is Helping LifeWTR Bring Art Back to Schools

..... CREDITS R/GA EVP Chief Creative Officer, U.S.: Chloe Gottlieb EVP Chief Creative Officer, U.S.: Taras Wayner Executive Creative Director: AJ Hassan Creative Director: Eric King Creative Director: Sue Kohm Associate Creative Director, Visual Design: Derek Heinze Associate Creative Director, Copywriter: Matt Mortimer Junior Copywriter: Lukas Pearson Director US Content Production: Diego de la Maza Executive Content Producer: Chris Ott Executive Producer: Amanda LaBonar Producer: Jessie Kunnath Managing Director Strategy: Kathryn Worthington Associate Strategy Director: Tyler Moore Associate Strategy Director, Social: Justin Hancock Manager, Marketing Sciences: Ricky Weina VP Managing Director: Jeffrey Brecker Managing Director, Client Service: Todd Sullivan Account Director, Client Service: Shaina Holtz Account Coordinator, Client Service: Mandy Pitera Senior Manager, Business Affairs: Pam Carden VP, Managing Director Media: Eli Chapman Group Media Director: Andrew LaFond Media Director: Dominique Folacci Media Supervisor: Maria Zavala Bid Manager: Alex Anderson Assistant Media Planner/Buyer: Claire Koen Assistant Media Planner/Buyer: Nathan Pulcher Live Action: Chelsea Director: Lauren Greenfield DP: Robert Chappell EP/Owner: Lisa Mehling Executive Producer: Michel Waxman Line Producer: Lynne Pateman Editorial: Cutters Inc. Editor: Kathryn Hempel Assistant Editor: David Rubin Producer: Heather Richardson Executive Producer: Craig Duncan Audio/Mix: Another Country Sound Designer/Mixer: Peter Erazmus Audio Assistant: Alex Paguirigan Executive Producer: Tim Konn Color & Finish / Flavor Colorist/Lead Flame: Brian Higgins Producer: Christina Yiallouris Client: PepsiCo North American Beverages – LIFEWTR Chief Marketing Officer: Greg Lyons VP Marketing Director: Todd Kaplan Senior Director, Brand Marketing: Alexis Porter Director, Brand Marketing: Alison Soldano Associate Manager: Jasmine Richards Analyst: Brittany McCormack Acting Head of Production and Creative: Barry Rosen Direct Focus, Producer Allie Mercurio Director, Media Strategy & Investment: Katie Haniffy Manager, Media Strategy & Investment: Lauren DiBara Let's block ads! (Why?) .....