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LEARN MORE ABOUT Vegard Johnsen

Vegard Johnsen, Product Mgr-GDPR & Sustainable Adv

April 21, 2016

Vegard Johnsen

Value Exchange Changing, Execs Say They Don't Know What The New 'Exchange Rate' Is

..... He said that consumers simply don’t have a tolerance for intrusive advertising that doesn’t provide a direct benefit to them, and technology enables them to avoid -- or in the case of ad blockers -- remove it altogether. Panelist Vegard Johnsen, product manager, Google, who is leading the search and display giant’s ad blocking blocking efforts made a strong case for their appeal to consumers, noting that they are frictionless, fast and easy to use -- by his count, taking just “18.73 seconds” to install on a phone -- and they are being spread by word-of-mouth, with friends recommending them and passing installation links along to friends. Even worse, he said, was that they are a “sticky” experience and once a user installs an ad blocker, they are likely to keep using them unless given a reason to stop. .....

March 24, 2016

Vegard Johnsen

No Single, Quick Fix for Ad Blocking, 4A's Panel Says. But There Are Fixes

..... " Now, he said, ad blocking is giving publishers like The Washington Post an excuse to say no because advertisers and buyers care about reaching those users. "When you talk to the publisher, they say they have no choice," said Vegard Johnsen, product manager of sustainable advertising at Google. "The advertiser says, they shouldn't put so many ads on the page......