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LEARN MORE ABOUT Vegard Johnsen

Vegard Johnsen, Product Mgr-GDPR & Sustainable Adv

June 07, 2018

Vegard Johnsen

Google Reverses Course On GDPR Consent Tool Limiting Publishers To 12 Vendor Partners

The platform now has no limit. “The change being made now is in line with our priority of this being a flexible framework for publishers,” said Vegard Johnsen, Google product manager for GDPR and sustainable advertising. Google originally instituted the policy for its GDPR compliance feature because testing showed users opt in more frequently if fewer vendors are listed in the consent pop-up message. .....

April 21, 2016

Vegard Johnsen

Value Exchange Changing, Execs Say They Don't Know What The New 'Exchange Rate' Is

..... He said that consumers simply don’t have a tolerance for intrusive advertising that doesn’t provide a direct benefit to them, and technology enables them to avoid -- or in the case of ad blockers -- remove it altogether. Panelist Vegard Johnsen, product manager, Google, who is leading the search and display giant’s ad blocking blocking efforts made a strong case for their appeal to consumers, noting that they are frictionless, fast and easy to use -- by his count, taking just “18.73 seconds” to install on a phone -- and they are being spread by word-of-mouth, with friends recommending them and passing installation links along to friends. Even worse, he said, was that they are a “sticky” experience and once a user installs an ad blocker, they are likely to keep using them unless given a reason to stop. .....