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LEARN MORE ABOUT Jason Bateman-Nadler

Jason Bateman-Nadler, Account Manager, Platforms

March 25, 2015

Jason Bateman-Nadler

Facebook wants its audience data to replace the cookie

..... It will provide assurance that media buyers are indeed buying the audience segments they want to reach, making it an attractive proposition for publishers and brands alike, according to media executives. “Facebook knows what they have inside the Facebook ecosystem is infinitely more valuable than what’s out there currently,” said Jason Bateman-Nadler, digital marketing manager at advertising agency RPA. The move puts Facebook into increasingly competitive territory with Google, a leader in the ad tech space. .....