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LEARN MORE ABOUT Pallavi Naresh

Pallavi Naresh, Product Manager, AdWords

February 12, 2019

Pallavi Naresh

Google Ads Brings Click-Share Metrics To Search Campaigns

..... Google explains that if an ad receives 60 clicks, and the click share is 60%, then it’s estimated that there were another 40 clicks that an advertiser could have received with a little more optimization such as extensions, higher bids and budgets, or in the case of Shopping campaigns, if more products serve up for search queries. The metric has begun to roll out for Search campaigns with a plan to have it available for all Search campaigns in the coming weeks, wrote Pallavi Naresh, product manager at Google Ads, in a blog post. When Google releases the metric it will become available at the campaign, ad group and keyword levels. .....

February 19, 2016

Pallavi Naresh

Google Rolls Out Campaign Drafts and Experiments in AdWords

With Drafts, advertisers can prepare and review multiple changes to an existing campaign before actually implementing them. "For example, let’s say you want to increase mobile bids for ad groups with strong mobile conversion rates," explains AdWords product manager Pallavi Naresh. "You can create a draft of your campaign and set different mobile bid adjustments for those ad groups — without impacting your campaign. .....