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LEARN MORE ABOUT Pallavi Naresh

Pallavi Naresh, Product Manager, AdWords

February 19, 2016

Pallavi Naresh

Google Builds Draft, Experiment Into AdWords

..... It is intended to give marketers insight into how changes will influence a campaign before publishing it online and works similar to the way changes are made in AdWords Editor, but the changes do not occur until the post goes live. The feature, which Google calls Experiment, aims to help marketers understand when a mobile bid adjustment will help the advertiser reach specific campaign goals, explains Pallavi Naresh, product manager, AdWords at Google. He points to campaigns run by Red Ventures, and The Honest Co as examples of how the tools work. .....

April 10, 2015

Pallavi Naresh

AdWords Accounts With Multiple Campaign Types Get Improved Reporting

These include the ability to find your account by campaign type, the ability to see more relevant columns more quickly, and the ability to apply column sets based on goals. “For advertisers with multiple types of campaigns and advertising goals, reporting can be a tedious and time-consuming task,” says product manager Pallavi Naresh. “For example, to report on specific goals related to your Search, Display or Shopping Network campaigns, you may find yourself filtering for your campaign type, and re-adjusting your columns several times to view the information you need......