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LEARN MORE ABOUT Leslie Berland

Leslie Berland, Chief Marketing Officer

June 14, 2018

Leslie Berland

Twitter Announces Major Updates for Content Discovery and Real-Time Alerts

..... A couple of years back, Twitter settled on its new #WhatsHappening focus. As explained by Twitter CMO Leslie Berland (in 2016) “Twitter is where you go to see what’s happening everywhere in the world right now. From breaking news and entertainment to sports and politics - from big events to everyday interests with all the live commentary that makes Twitter unique......

June 11, 2018

Helen J. Stoddard
Leslie Berland

Twitter Shakes up the NewFront Format With Experiential Touchpoints

..... To that end, Twitter highlighted programming associated with Black Twitter, a subculture from the platform that many African-Americans use to address social issues, and the brand’s event-based #HereWeAre initiative in which female speakers offer stories representing diversity across race, age, sexual orientation and industry. Renowned African-American producer Will Packers took the stage to speak about Black Twitter, while Twitter cmo Leslie Berland underscored the #HereWeAre initiative. Design elements included brightly colored hanging orbs and an oversized hashtag installation. .....