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LEARN MORE ABOUT Lynne Biggar

Lynne Biggar, CMO & Chief Communications Officer

May 18, 2018

Lynne Biggar

Visa returns Ibrahimovic to Russia 2018 World Cup

..... In Russia, fans will spend less time in line and more time focused on the pitch, by utilizing the 7,000 point-of-sale terminals and 800 mobile concessionaires that have been equipped with the latest in payment innovation – whether it is a dip, tap or swipe. “Visa is committed to enhancing the fan experience at sporting venues around the world and FIFA World Cup is no exception,” said Lynne Biggar, chief marketing and communications officer, Visa Inc. “Our FIFA World Cup campaign is focused on helping football fans across the globe not miss a moment of the action, whether that is by implementing innovative new ways to pay in-stadium or by giving fans at home a behind-the-scenes glimpse into the tournament......

May 16, 2018

Lynne Biggar

The Short List: Dell, The Vitamin Shoppe, Universal Parks, and more

..... Marketing Dive >> Lisa Chudnofsky , Head of Content and Customer Engagement at The Vitamin Shoppe, breaks down their strategy behind launching 800 new Instagram accounts — one for each U.S. store. WeRSM >> Visa CMO Lynne Biggar talks about their World Cup-FOMO campaign and how Visa plans to leverage its social accounts and strategic influencer partners. Adweek >> Natalie Kempa has recently been promoted to Senior Manager of Social Media Care and Engagement at United Airlines. .....