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LEARN MORE ABOUT Lynne Biggar

Lynne Biggar, CMO & Chief Communications Officer

August 06, 2018

Lynne Biggar
Tuesday Uhland

Visa Renews Olympic Partnership Through 2032

..... In renewing its sponsorship, Visa is excited to work with the local Organizing Committees to ensure a legacy of digital payment advancement in the host country during and beyond the Olympics Games themselves. “Visa provides a secure and fast way to pay across merchants, borders and currencies, and the Olympic Games provides an unparalleled opportunity to promote the Visa brand at both a local market level and globally,” said Lynne Biggar, Chief Marketing and Communications Officer, Visa Inc. With the renewed sponsorship, Visa will continue to leverage the global stage of the Games to achieve important strategic objectives such as expanding acceptance and increasing top of wallet preference for Visa products among consumers. .....

August 03, 2018

Lynne Biggar

How Visa scored big with Zlatan Ibrahimovic at the World Cup

..... Strategy Visa and its agency partners began planning for the campaign more than a year prior to this year's World Cup, which ran from June 14 to July 15. "With this Fifa World Cup campaign, we aimed to raise awareness of contactless technology and why paying with Visa is the best option when traveling internationally," Lynne Biggar, chief marketing and communications officer at Visa, explained. "Visa’s biggest challenge was breaking into an incredibly sports-heavy conversation with authentic messaging around our efforts with [Ibrahimovic] and contactless payment technology......