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LEARN MORE ABOUT Lynne Biggar

Lynne Biggar, CMO & Chief Communications Officer

February 22, 2018

Lynne Biggar

Diageo puts focus on gender diversity with pledge on female directors

..... The call to action is not an obligation for brands to choose the female director's ad but instead to ensure that at least one woman is considered. The initiative was set up in 2016 and already has the backing of marketers including HP's Antonio Lucio, Carla Hassan, the CMO of Toys 'R' Us and Visa's Lynne Biggar. Coca-Cola, Airbnb and Levi's are also signed up. .....

February 13, 2018

Lynne Biggar

Which Brands Will Bring Home Gold From the 2018 Winter Olympics?

..... In a decidedly new media move, they are using their 54 strong roster of Olympic and Paralympic athletes to promote the spot. Lynne Biggar, chief marketing and communications officer for Visa, said in a statement: “When it came time to launch the film, we couldn’t have asked for a better medium than the athletes’ own social media channels.” Ralph Lauren All American clothing designer, Ralph Lauren, is once again the official outfitter of the U.S. team. .....